Case Study: CitrusAd achieves faster retail media innovation with Looker

CitrusAd The world’s fastest growing retail media platform running on Google Cloud

CitrusAd, a leading white-label self-serve retail media platform, needed to scale quickly as retail and ecommerce demand surged while keeping ad response times fast and cloud operations simple. The company relied on Looker for analytics and reporting, alongside Google Cloud services such as BigQuery and Cloud SQL, to support millions of ad requests and deliver personalized shopping experiences for retailers and suppliers.

Looker helped CitrusAd turn cloud and campaign data into live visualizations and actionable insights, giving teams visibility into revenue, keywords, rankings, and ad performance. With this analytics foundation and a cloud-native architecture, CitrusAd expanded from 968 to 23,350 retail stores in three months, served hundreds of thousands of ads simultaneously, and cut release cycles from six weeks to as often as daily through automated deployments.

CitrusAd

Adam Skinner

Chief Technology Officer