Case Study: DIA achieves higher productivity and lower email and meeting costs with Looker Studio

Changing corporate culture via Google Workspace, with actionable insights to serve customers better

DIA, the international grocery retailer with 46,500 employees and 6,000 stores, struggled with email overload, inefficient meetings, and limited visibility into productivity across its workforce. Working with Looker as part of its Google Cloud-based analytics effort, DIA needed a better way to turn workplace data into actionable insights for employees and managers.

Looker helped DIA power a smart analytics and gamification platform that pulled metrics from Google Workspace into dashboards and scorecards, giving employees weekly productivity insights. The result was measurable: email volume fell by 22%, meeting efficiency improved by 20%, and a pilot across 300 employees delivered 6–8 hours saved per month per worker, with a projected €2 million in annual efficiency gains company-wide.

DIA

Carlos Guinea Castillo

Head of Innovation