Case Study: Carussel (car-dealer CMS provider) achieves halved page load times and faster, scalable deployments with Google Cloud Platform

Carussel Providing a scalable infrastructure for clients from Moscow to Madeira

Carussel is a Hungary-based provider of CMS-driven dealership websites, stock-management tools and digital marketing solutions used by nearly 1,000 dealerships across 30 markets from Russia to Madeira. Faced with aging in‑house servers in Budapest, slow page loads (up to 3 seconds) and a cumbersome deployment process, the company needed a scalable, easy-to-manage infrastructure to improve response times and enable expansion beyond Europe.

Working with partner Aliz, Carussel migrated to Google Cloud Platform — using Google Compute Engine VMs, Cloud Load Balancing, CDN and Cloud DNS — with zero downtime. The move halved page load times (3.0s → 1.43s), raised its site speed rating (53% → 82%), streamlined automated deployments and provided on‑demand capacity for tests and traffic spikes, enabling faster innovation (e.g., an App Engine–based AdWords app) and easier market expansion.

Carussel

Zoltán Vass

Director of Business Development