Case Study: Carrefour Taiwan achieves higher ROAS and faster cloud operations with Google Cloud Platform

Carrefour Taiwan Optimizing customer engagement and online shopping experiences through cloud transformation

Carrefour Taiwan, part of the Carrefour retail brand, launched a digital transformation to support its growing ecommerce business and improve customer engagement. To better compete in online retail, Carrefour needed more cost-effective marketing, more reliable digital services, and faster internal systems, and chose Google Cloud Platform with services such as AutoML, Cloud Run, GKE, Cloud SQL, BigQuery, and SAP on Google Cloud.

Google Cloud Platform helped Carrefour Taiwan build AI-powered precision marketing models, migrate its systems and apps to a local cloud environment, and modernize its infrastructure for better scalability and analytics. The results included a 2.64x higher return on ad spend, a 40% lower cost per action for online advertising, 40% savings in operational costs, 6x faster system operating speed, and improved stability with no network issues after migration.

Carrefour

Henry Ting

Digital Chief Technology Officer