Case Study: Canadian Tire achieves real-time omnichannel customer insights with Looker

Canadian Tire Revolutionizing customer service with advanced data analytics

Canadian Tire, one of Canada’s largest retailers, needed a better way to unify massive loyalty-program data with online and offline customer behavior to improve its omnichannel experiences. The company also wanted more real-time visibility into digital engagement across its 11 million active loyalty members, and is now looking to integrate Looker for prebuilt segmentation and modeling tools.

Looker is being added to Canadian Tire’s broader Google Cloud analytics stack, alongside BigQuery and Quantum Metric, to democratize insights across teams and sharpen personalization. The solution has helped Canadian Tire run 70 to 80 personalization experiments per month and drive up to a 15% increase in omnichannel sales, while giving staff faster access to customer insights and reducing friction in the digital journey.

Canadian Tire

Ishan Parikh

Associate Vice President of Digital Strategy & Analytics