Case Study: Cake Equity achieves faster, error-free customer onboarding with Google Cloud Platform

Cake Equity Revolutionizing startup equity and team motivation with Google Cloud

Cake Equity, a startup equity and team motivation platform, needed a better way to manage fragmented customer data and speed up onboarding. The company turned to Google Cloud Platform, using BigQuery and later Vertex AI, to replace slow, manual spreadsheet handling and improve its data strategy.

With help from Google Cloud Platform and partner Aviato Consulting, Cake Equity built automated data workflows that classify documents, match definitions, and populate platform data structures. The result cut customer onboarding time from four days to 10 seconds, reduced error rates from as high as 20% to about 1%, and helped teams make faster, more strategic decisions while improving the customer experience.

Cake Equity

Nick Cust

Chief Product Officer