Case Study: Plateer achieves advanced ecommerce search and AI efficiency with Google Cloud Platform

Building an integrated AI environment and ecommerce marketing platform with Vertex AI

Plateer needed a way to build a generative AI search experience for ecommerce that could understand product intent more accurately and support its SaaS services in the cloud. Using Google Cloud Platform’s Vertex AI and Gemini, Plateer set out to create a more integrated AI environment for online shopping search.

Google Cloud Platform helped Plateer combine Gemini’s context understanding with Vertex AI and the Imagen model to analyze product images and metadata more deeply. The solution improved search relevance for both specific and natural-language queries, with Plateer generating three image-analysis outputs to boost accuracy. The result was a more advanced, efficient product discovery experience with better search precision and broader query coverage.

Plateer

Seo Hyeong-Won

Data Science Team Leader