Case Study: Sony Music achieves seamless fan engagement and massive traffic scalability with Google Cloud Platform

Building an app to support YouTube’s biggest-ever music livestream event

Sony Music, a global music entertainment company, wanted to create a companion “second screen” app for the One Direction Day livestream on YouTube in just under three weeks. The challenge was to deliver an interactive fan experience that could handle sudden traffic spikes and live data updates during a major event. Sony Music turned to Google Cloud Platform, specifically App Engine, to power the app.

Google Cloud Platform helped Sony Music and its agency build the app with automatic scaling, Cloud Datastore, and Memcache, enabling smooth performance under heavy load. The result was a flawless launch with 630,000 unique visitors in 10 hours, traffic spikes of 12x, peak loads of 9,000 QPS, and a reduced error rate, all without technical difficulties.

Sony Music

Genevieve Ampaduh

Head of Digital Marketing