Case Study: Amber Mobile achieves AI-driven product growth with Google Cloud and Looker

Building a leading user product with Google Cloud’s data and AI services

Amber Mobile, a mobile products company, faced the challenge of modernizing its data lake and warehouse while keeping costs under control and improving AI/ML capabilities for user behavior prediction and product experiences. In its work with Google Cloud data and AI services, Amber Mobile needed a more efficient way to build, test, and deploy models across a complex MLOps workflow.

Looker helped Amber Mobile streamline analytics and AI-driven operations by supporting better visibility into data workflows and model-enabled decision making across Google Cloud tools such as BigQuery, Vertex AI, Document AI, and GKE. The result was faster model development and deployment, improved prediction accuracy, and major efficiency gains, including Document AI achieving up to 99.9% accuracy for document extraction and easier scaling of training and deployment without complex code changes.

Amber Mobile

Fu Xinghao

Head of BI