Case Study: Pixiv achieves frictionless bot and payment fraud prevention with Google Cloud Platform

Building a growing global community on a foundation of trust

Pixiv, a growing global community and online platform, faced increasing challenges with account security, bot prevention, and fraudulent payment attacks—especially from overseas. The team had been relying on manual heuristics and a previous fraud tool that wasn’t enough, so they turned to Google Cloud Platform’s reCAPTCHA Enterprise and Fraud Prevention to help protect user accounts and transactions.

Google Cloud Platform implemented reCAPTCHA Enterprise to manage bot prevention with minimal friction for users, and later reCAPTCHA Fraud Prevention to automatically detect and block payment fraud using AI-based modeling. As a result, Pixiv reduced the need for daily manual monitoring and blocking, improved integration with its existing tech stack, and gained a single, seamless security solution that was easier to deploy and user-friendly.

Pixiv

Shunsuke Michii

Chief Technology Officer