Case Study: Max Life Insurance achieves enhanced customer engagement with Looker

Building a conversational interface powered by Google Cloud to solve queries and improve services

Max Life Insurance, a leading insurer, wanted to modernize customer engagement as consumers increasingly expected digital, conversational service instead of phone, email, or branch visits. The company turned to Looker’s platform use case in the form of Google Cloud’s Contact Center AI, using Dialogflow to build a smarter chatbot that could answer service questions and guide customers to relevant financial products.

With the solution implemented, Looker helped Max Life Insurance create an all-in-one conversational experience across the customer journey, from pre-purchase to service. The chatbot improved lead generation and kept visitors on the website longer by providing more thorough answers and product recommendations, supporting better customer experience, revenue growth, and cost savings.

Max Life Insurance

Shailendra Nath Jha

Vice President Digital Product Management