Case Study: Brainly achieves higher engagement and subscription growth with Google Cloud Platform

Brainly Democratizing education by giving students worldwide access to expert study help, 24/7

Brainly, the Kraków-based online learning platform used by more than 350 million students and parents, needed a way to handle surging mobile traffic and support questions in multiple languages across 35 countries. The company turned to Google Cloud Platform, using Vision AI and TensorFlow to improve search and answer delivery for its “Snap to Solve” photo-query feature.

Google Cloud Platform implemented multilingual OCR and machine learning enhancements so Brainly users could snap a photo and get relevant answers within seconds, with fallback to text search when needed. The result was 6x more engagement than typed queries, 10x more instant answers, and more than 70% user satisfaction with Snap to Solve, which also helped increase paid subscriptions while scaling reliably during record traffic peaks.

Brainly

Bill Salak

Chief Technology Officer