Case Study: BQ (Spanish smartphone maker) scales to 350 services and cuts hosting costs 60% with Google Cloud Platform

BQ Powering mobile innovation

BQ, a Spanish consumer electronics maker of smartphones, 3D printers and robotics serving over 5 million customers in 40+ countries, faced rapid growth that strained its VM-based infrastructure: millions of devices and rising service demand required far greater scale, reliability, and faster time to market than their small engineering team could manage.

By moving to Google Cloud Platform—containerizing services on Google Kubernetes Engine, using preemptible Compute Engine instances, Cloud SQL, BigQuery and G Suite—BQ scaled from 15 to 350 services (a >2,000% increase), now runs 350 services on just 20 nodes, cut cloud hosting costs by about 60%, operates with a three‑person ops team, and gains real‑time product and user insights from BigQuery to accelerate development and improve device quality.

BQ

Pablo Moncada

IT DevOps Team Lead