Case Study: BOTfriends cuts HR social-media response workload 25% and doubles user engagement with Google Cloud Platform

BOTfriends Building AI chatbots with Google APIs

BOTfriends is a German startup (founded in 2017) that builds personality-rich chatbots and voice assistants for clients including Porsche. Faced with high volumes of social-media inquiries that slowed HR responses, the team needed natural-language understanding, multilingual support and a scalable hosting solution to automate replies while preserving tone and reliability.

They built bespoke chatbots on Google Cloud using Dialogflow, Cloud Translation and App Engine, benefiting from GCP for Startups support and autoscaling for reliability. The solution cut HR response workload on the Porsche channel by about 25%, more than doubled user engagement, and improved service availability and satisfaction while enabling faster rollout of new, language-capable conversational products.

BOTfriends

Michelle Skodowski

Co-Founder