Case Study: Bombora scales to analyze 10x larger B2B intent datasets and drives 6,600% revenue growth with Google Cloud Platform

Bombora Building the world’s largest B2B intent data set

Bombora is the world’s leading provider of B2B intent data, aggregating anonymous behavioral signals from a cooperative of thousands of business publishers to show when companies are researching products. As its dataset grew (eventually exceeding ~200 billion documents), Bombora’s MongoDB-based stack hit scalability and export limits, slowing queries and preventing the launch of new, on-demand analytics products.

Bombora moved processing to Google Cloud Platform—using BigQuery, Cloud Dataflow, Cloud Dataproc, Kubernetes Engine, and Data Studio—to parallelize pipelines, speed queries, and avoid always-on infrastructure. The shift enabled new products like Digital Audience Builder and Company Surge, scaled analysis to 10x larger datasets (tens of terabytes and 200+ billion docs), improved agility and cost predictability, and helped drive 6,600% revenue growth over three years while increasing revenue per customer.

Bombora

Anthony Livhits

VP Engineering