Case Study: BNP Paribas Fortis achieves faster campaign delivery and higher marketing productivity with Google Cloud Platform

BNP Paribas Fortis: Aligning marketing teams and resources to improve productivity

BNP Paribas Fortis, the largest bank in Belgium and a subsidiary of BNP Paribas, faced fragmented marketing operations across a 300-person team using internal web apps, cloud tools and spreadsheets that created silos and limited visibility into planning and workloads. The bank needed a secure, reliable single platform to align campaigns, synchronize teams and speed up delivery.

Working with Fourcast, BNP Paribas Fortis deployed a cloud-based planning system on Google Cloud Platform (App Engine, Cloud Storage, Dataflow, BigQuery), enabling rapid development and serverless hosting. The team launched analytics in days and the first application in six weeks (versus several months), cutting development costs, improving campaign visibility and cross-team collaboration, and increasing marketing productivity through scalable, pay-per-use cloud services.

BNP Paribas Fortis

Jo Vandenhaute

Head of CRM