Case Study: Blibli.com achieves faster, democratized data access with Looker

Blibli.com Analyzing customer ecommerce behavior with BigQuery

Blibli.com, an Indonesian business-to-consumer ecommerce company, needed a more scalable and cost-effective way to support rapid growth while giving analysts faster access to data and broadening data availability across teams. Its on-premises data platform was taking four hours or more to deliver analytics-ready data and was consuming too much IT time; Blibli.com chose Looker alongside Google Cloud data services such as BigQuery to improve access and performance.

Looker helped Blibli.com democratize data use and support better reporting on customer behavior, KPIs, and business operations. After the move, data delivery time to the analytics team dropped from 4 hours to 20 minutes, a nearly 92% improvement, while more employees could access data without performance concerns.

Blibli.com

Welly Dwi Putra

Principal Data Engineer