Case Study: Platform161 achieves 95% less downtime with Looker and Google Cloud

Bidding for a more reliable demand-side platform for marketing campaigns

Platform161, a Netherlands-based demand-side platform provider for advertisers, agencies, and publishers, was struggling with unstable infrastructure that caused downtime, maintenance headaches, and security concerns. The company needed a more reliable, highly available environment that could also support fast ad delivery and strong data protection, and it used Google Cloud services alongside Looker for analytics and dashboards.

Looker helped Platform161 deliver dashboards and customer insights directly from BigQuery, keeping data secure and reducing the need to move it. With the broader Google Cloud migration, Platform161 cut downtime by 95% and achieved 20% cost savings, allowing the team to reinvest in better architecture, more servers, failovers, and faster development.

Platform161

Cyril Mallet

Chief Technology Officer