Case Study: Beryl achieves greater data insight and service reliability with Looker

Beryl Transforming congested cities with cleaner, greener transport

Beryl, one of the UK’s leading micromobility companies, needed a reliable, data-driven technology stack to support its bike, e-bike, e-cargo bike, and e-scooter hire schemes as it scaled across the UK. Using Looker alongside Google Cloud tools, Beryl aimed to keep vehicles in the right place at the right time, improve the customer experience, and give stakeholders better access to service and demand data.

Looker helped Beryl visualize, explore, and share data so the team could spot demand hot spots, low-uptake areas, and customer onboarding issues more quickly. With Looker and Google Cloud, Beryl scaled to more than 300,000 UK users and achieved 99.97% system availability, allowing the team to focus less on fixing IT and more on innovation, operational efficiency, and sustainable growth.

Beryl

Sacha Manson-Smith

Chief Technology Officer