Case Study: Bazaarvoice achieves 34% lower API costs and faster development with Google Cloud Platform (Apigee)

Bazaarvoice Cutting costs and accelerating development with Apigee

Bazaarvoice, founded in 2005, provides software that helps brands and retailers collect, distribute, and display authentic consumer-generated product content via APIs. Rapid growth drove huge API volumes and rising costs with their previous provider (costs had jumped sharply in 2016–2017), so the company needed a more scalable, cost-effective API platform and a fast migration before its contract renewal.

In April 2017 Bazaarvoice migrated to Apigee—importing 66,000 API keys with hands-on Apigee support—and immediately gained lower costs and greater control. The company now handles about 15 billion API calls per month, cut API spend by 34%, develops features in days instead of months, fixes issues without outages, doubled customer capacity for the 2017 holidays, launched a personalization product in 2018, and is working with Apigee to monetize its API business.

Bazaarvoice

Kurtis White

Senior Development Manager in Research and Development