Case Study: Band Aid 30 achieves reliable, low-cost website performance with Google Cloud Platform

Band Aid 30 on Google Cloud Platform There’s more than one way to skin a Web server

Band Aid 30 needed to launch a high-profile fundraising website in less than 14 days to support Ebola relief, and the team had to prepare for a sudden surge of traffic from dozens of major artists and their combined 100+ million social followers. The site was initially set up on Google Cloud Platform with Google Compute Engine, Google Cloud DNS, and WordPress, but because the site was fully static, the team needed a simpler way to keep it fast and reliable.

Google Cloud Platform solved the challenge by moving the Band Aid 30 site to Google Cloud Storage, taking advantage of Google’s distributed front end for edge routing and caching. The result was a smooth launch with no performance hiccups, a production-day operating cost of just $9.17, and an estimated 99.92% cost reduction compared with a dynamic setup; Band Aid 30 ultimately helped raise over £2.5 million GBP.

Band Aid 30