Case Study: Banco de Crédito del Perú achieves 15-fold digital sales growth with Google Cloud Platform

Banco de Crédito del Perú increases digital sales 15-fold with One-click cross-sell

Banco de Crédito del Perú, a major financial services provider in Peru, wanted to improve digital cross-sell and increase the average number of products per customer while reducing friction in its online purchase journey. Working with Google Cloud Platform and Neo Consulting, the bank set out to create a one-click cross-sell experience using Google Cloud services such as BigQuery, Cloud Functions, Cloud Scheduler, and Cloud Pub/Sub.

Google Cloud Platform helped Banco de Crédito del Perú implement a secure, cloud-based solution that connected propensity models with customer data, enabling one-click product purchases and streamlined lead validation. The results were significant: digital sales increased 15-fold, online sales doubled in the first month, card insurance sales rose 70% in two months, and digital sales grew from 8% to 39% in less than a year.

Banco de Crédito del Perú

Diego Nasra

Product Owner