Case Study: Banca Mediolanum achieves millions in marketing savings with Looker

Banca Mediolanum multichannel marketing with Google BigQuery

Banca Mediolanum, a leading Italian bank with more than 1.2 million customers, needed a faster way to analyze large, varied data sources for more effective marketing, especially across social media and digital channels. Working with Looker and using Google BigQuery as the data hub, the bank sought to turn scattered customer and campaign data into usable insights.

Looker helped Banca Mediolanum centralize data and simplify analysis so teams could create more targeted, customized campaigns. The result was faster insight generation, improved marketing optimization, and reported cost savings that stretched into the millions of euros.

Banca Mediolanum

Michele Berra

Digital Marketing Manager