Case Study: AVROTROS achieves scalable, reliable audience engagement with Looker and Google Cloud

AVROTROS Turning TV into a two-way conversation with Google Cloud

AVROTROS, the Dutch broadcaster, needed a more reliable and scalable way to support growing online and mobile engagement as its existing infrastructure hit limits and outages disrupted app users. Working with Looker as part of its Google Cloud stack, AVROTROS also wanted better visibility into performance and audience data to improve decision-making.

Looker helped AVROTROS turn data into actionable reporting by pairing with BigQuery and Looker Studio for fast, flexible analytics and custom dashboards. The broader cloud-native solution delivered by Looker and Google Cloud helped AVROTROS handle up to 60,000 requests per second at peak times, cut infrastructure costs by more than 30%, and improve reliability and in-house control over its digital platforms.

AVROTROS

Finus Tromp

Head of Interactive Media