Case Study: AVROTROS achieves scalable, reliable digital engagement with Google Cloud Platform

AVROTROS Turning TV into a two-way conversation with Google Cloud

AVROTROS, a Dutch broadcaster in the Netherlands, needed a more reliable and scalable way to support its growing online and mobile engagement as its existing infrastructure reached its limits. Using Google Cloud Platform, including Google Cloud and Google Kubernetes Engine, the company aimed to move beyond a “black box” setup and gain better control, performance, and visibility for its apps and digital services.

Google Cloud Platform, implemented with help from Binx.io, delivered a cloud-native infrastructure built around Kubernetes, BigQuery, Looker Studio, and Google Workspace. The results included handling up to 60,000 requests per second at peak, cutting infrastructure costs by more than 30%, and keeping teams productive during lockdown with seamless collaboration in Google Meet and Workspace. AVROTROS also gained the ability to build more in-house digital products, including apps that could support up to 1 million users at once.

AVROTROS

Finus Tromp

Head of Interactive Media