Case Study: Autheos achieves exponential ecommerce growth with Looker

Autheos Forging the future of video marketing with AI solutions powered by BigQuery

Autheos, an Amsterdam-based video marketing company, needed a better way to use data and AI to validate how video influences consumer behavior and improve personalized marketing for global brands. The company turned to Looker’s broader Google Cloud analytics stack, including BigQuery, to power its AI-driven video marketing platform and move beyond its legacy data warehouse.

With Looker and Google Cloud solutions, Autheos was able to analyze 100 billion data points per month, reduce multilingual video upload time by 90%, and prove its marketing model at scale. The impact included a 579% conversion rate boost for Philips products and a near six-fold increase in ecommerce checkout rates for Philips espresso machines, while helping brands like Brabantia streamline video publishing across multiple languages.

Autheos

Christina Caljé

Chief Executive Officer