Case Study: Atomx achieves rapid scalability and near‑100% availability with Google Cloud Platform

Atomx Delivering an online advertising ecosystem with Google Cloud Platform

Atomx, a Malaysia‑based ad‑tech startup founded in 2015, provides a real‑time platform that lets agencies and ad networks buy and sell inventory and view campaign reports instantly. As traffic and customers grew, its hosted physical servers became a bottleneck — slow to provision, vulnerable to hardware failure (causing data loss), and unable to guarantee the low latency and high availability clients required.

Atomx migrated to Google Cloud Platform, using Compute Engine, Cloud SQL, Cloud Storage, Load Balancing and Stackdriver, which enabled rapid VM provisioning, automated monitoring, and regional deployment. The move let the team focus on development instead of operations, cut infrastructure costs, and deliver strong results: supporting 35,000 impressions/second, 17,145 live campaigns and 422 customers (3+ billion daily ad requests), two‑day customer onboarding, and consistently high availability and low latency.

Atomx

Niek van der Maas

Co-founder