Case Study: Aruna boosts fishermen’s incomes and sustainable fishing with Google Cloud Platform

Aruna Improving fishermen’s livelihoods with global market access and data insights

Aruna is an Indonesian digital fishing startup that connects more than 36,000 fishermen to global markets while promoting fair trade and sustainable fishing. Its challenge was digitizing a largely paper-based, low-connectivity supply chain and helping fishermen improve income and decision-making with Google Cloud Platform, including apps like Aruna Heroes and Nelayan.

Using Google Cloud Platform services such as Google Kubernetes Engine, BigQuery, and Google Earth Engine, Aruna centralized data, scaled its apps, forecast demand, and tracked fishing activity for sustainability. The result was faster operations, better supply chain visibility, and a 10x increase in fishermen’s revenues, with some fishermen earning 3 to 12 times more after joining Aruna.

Aruna

Walesa Danto

Head of Products