Case Study: Apxor achieves scalable app personalization and 30% infrastructure savings with Looker

Apxor Helping apps improve their user experiences by using data to understand user’s intent

Apxor, a zero-code startup that helps mobile app companies improve retention with personalized nudges and real-time user insights, was struggling with infrastructure issues, deployment challenges, and the need to process massive volumes of app interaction data at scale. To better support its growing platform, Apxor turned to Looker-powered Google Cloud tools, including Compute Engine and Dataflow, as part of its cloud modernization efforts.

Looker’s ecosystem helped Apxor create a more scalable data pipeline and analytics foundation, enabling the company to personalize 50 million app experiences daily and handle 1.5 billion data points per day. The move also cut infrastructure costs by 30%, eliminated prior deployment problems, and freed DevOps time for product development, while supporting rapid scaling without downtime during major traffic spikes like the IPL season.

Apxor

Prabhu Konchada

Senior Product Manager