Case Study: APMEX, Inc. achieves 62% higher email conversions and 20% lower CPA with Google Cloud Platform

APMEX, Inc. Increases Email Conversion Rates by 62% With Google Analytics Premium and Google BigQuery

APMEX, the leading U.S. online retailer of precious metals, sought to improve customer retention, grow repeat-purchase revenue, and understand the full customer journey. The company faced fragmented data—email contacts, call logs, CRM records and site behavior lived in separate systems—making it hard to target customers and measure true marketing ROI.

Working with E‑Nor, APMEX integrated Google Analytics 360 and Google BigQuery with its CRM (adding Client ID and UserID) to unify behavioral and offline data for predictive modeling and retargeting. The move cut CPA by more than 20%, reduced resource and allocation costs, increased targeted email opens by 58%, email conversions by 62% and revenue per email by 163%, and lifted promotional sales by 28%.

APMEX, Inc.

Andrew Duffle

Director