Case Study: Answear achieves a 19% mobile campaign revenue increase and better BI with Google Cloud Platform

Answear building better BI with Google BigQuery

Answear is an award‑winning online clothing retailer operating across Poland, Romania, Czechia, Slovakia, Hungary and Ukraine. As traffic grew past 500,000 visits per month, its BI data—spread across CRM, Google Analytics, financial and other systems—became fragmented and sampled, limiting granular analysis and fast, data‑driven decisions for marketing and budgeting.

Working with OWOX, Answear streams website and marketing data into Google BigQuery via the OWOX BI Pipeline, consolidating sources, running SQL queries and building channel‑scoring dashboards. The automated BigQuery solution delivered insights in weeks instead of months, enabled smarter budget allocation, eliminated the need for on‑prem servers or heavy developer support, and helped increase revenue on a mobile campaign by 19%.

Answear

Margarita Ievtukh

Analytics Team Leader