Case Study: American Eagle Outfitters achieves better in-store testing and smarter retail decisions with Looker

American Eagle Outfitters Well-designed experiments help retailer get measurable ROI

American Eagle Outfitters needed a better way to run store experiments and understand which changes were truly driving customer behavior, from pricing and promotions to in-store and digital experiences. To solve this challenge, American Eagle Outfitters worked with Looker to support a testing and analytics solution, using Google Cloud data and machine learning capabilities alongside Accenture’s retail data science expertise.

Looker helped deliver business interfaces, embedded analytics, and reporting integrated into the retailer’s BigQuery environment, enabling more automated and scalable data science. The solution went live in four months and now helps American Eagle Outfitters optimize pricing, layout, and store location decisions with faster, more granular insights; for example, it can compare promotions in real time to determine which offer is more profitable and which customers it attracts.

American Eagle Outfitters

Jimmy Hunkele

Manager of Web Analytics