Case Study: American Eagle Outfitters achieves better store testing and data-driven retail decisions with Google Cloud Platform

American Eagle Outfitters Well-designed experiments help retailer get measurable ROI

American Eagle Outfitters wanted a better way to test key retail initiatives before rolling them out at scale, including pricing, promotions, store layout, and customer experience changes. Working with Google Cloud Platform and Accenture, the retailer needed a testing platform that could handle complex test-and-control analysis and isolate which factors were truly driving customer behavior and sales changes.

Google Cloud Platform helped American Eagle Outfitters implement an experiment solution built on BigQuery, with Google Kubernetes Engine and Cloud SQL supporting the deployment. The platform delivered embedded analytics, reporting, and automated data science capabilities, and was up and running in four months. As a result, American Eagle can run in-store experiments faster, make more informed decisions, and fine-tune promotions and product placement with real-time insights.

American Eagle Outfitters

Jimmy Hunkele

Director of Data Analytics