Case Study: Alpred SL achieves fast, scalable, and secure digital growth with Google Cloud Platform

Alpred SL Taking a local sports paper global with Google Cloud

Alpred SL, a Spain-based media company behind Meteored and Estadio Deportivo, needed to transform a traditional print sports newspaper into a fully digital, free, and scalable online brand. The challenge was replacing an outdated on-premises CMS and infrastructure while supporting nonstop news updates, global readership, and revenue from advertising. Google Cloud Platform was chosen to power this migration, with Google Kubernetes Engine as the core platform.

Google Cloud Platform helped Alpred SL build a custom cloud-based CMS and modernize its stack with services like Compute Engine, Cloud SQL, Cloud Build, and Artifact Registry. The new setup delivered 24/7 availability, automatic scaling for match-day traffic spikes, faster page loads, stronger SEO, and better security. Alpred SL reported smoother development and deployment, fewer outages, and a direct positive impact on ad revenue thanks to improved performance.

Alpred SL

Adrián Martínez Navarro

Chief Operating Officer