Case Study: Allstate achieves 350% higher quote conversions and stronger agent–customer engagement with Google Cloud Platform's Maps Platform

Allstate Helping agents build better relationships with customers

Allstate, the largest publicly held personal lines property and casualty insurer in the U.S., aimed to strengthen its leadership in home insurance by creating a rich digital experience that would be useful to anyone—customers or not. The challenge was to build an engaging, personalized tool that used maps and street-level views to show homeowners practical, location-specific ways to protect their homes.

Using Google Maps Platform, Allstate launched the GoodHome web application featuring home visualizations with claim-risk overlays, geolocation, street view, real-time weather animation, address autocomplete, population stats, and tailored protection tips. Built in 90 days, the tool drove strong engagement: visitors who use GoodHome are over 350% more likely to get a quote, 40% enter multiple addresses, average session time is 6–7 minutes, and 20% of site visitors complete the GoodHome experience.

Allstate

Elizabeth Schreier

Director of Digital and Social Engagement