Case Study: AllSaints achieves faster site speeds and 50% lower infrastructure costs with Google Cloud Platform

AllSaints Soaring to heavenly site speeds and savings with Google Cloud

AllSaints, the UK-based global retail brand, needed to keep its ecommerce site fast and reliable for more than two million monthly visitors, especially during unpredictable traffic spikes like Cyber Weekend. To solve this, AllSaints worked with Google Cloud Platform, using services including Google Cloud, Google Kubernetes Engine, Compute Engine, Cloud SQL, and Cloud Memorystore to replace an expensive, slow-to-scale server setup and support its move to microservices.

Google Cloud Platform helped AllSaints migrate 60 services to the cloud in just one week, then automate scaling, monitoring, and recovery across its new architecture. The result was a 50% cut in infrastructure costs, up to 32% faster page loads, more than 17% higher conversion, and a deployment process that became over 75% faster, dropping from more than 20 minutes to under five.

AllSaints

John Bovill

Executive Consultant Digital and Technology