Case Study: Absolutdata achieves up to 30% higher lead-to-conversion with Google Cloud Platform

Absolutdata and Third Eye Consulting Create Big Value from Big Data Using Google Cloud Platform

Absolutdata, a data‑analytics firm that pioneered a “Decision Engineering” approach to turn data into concrete decision options, needed a conversion‑optimization platform for its NAVIK Converter to help SaaS companies turn free users into paid subscribers. The platform had to run dovetailed MapReduce algorithms, deliver high compute performance and network bandwidth, and scale quickly to meet fluctuating demand.

Third Eye Consulting chose Google Cloud Platform—using Compute Engine, BigQuery, Cloud Datastore, and Cloud Dataflow—citing superior compute, faster cluster spin‑up/down, and higher network throughput. In pre‑launch tests the solution boosted one client’s free‑to‑paid conversion by 30% and increased a second client’s bill‑through rate by 5%, while keeping monthly costs low and enabling rapid, multi‑client deployment.

AbsolutData

Anil Kaul

Chief Executive Officer