Case Study: 99Acres.com achieves more accurate, engaging location-based property search with Google Cloud Platform

99acres helping consumers research properties

99acres, part of Info Edge and one of India’s leading property portals, needed to give customers richer, location-based search results and a seamless way to evaluate properties. To do this it required an accurate, comprehensive database of nearby destinations, neighborhood information and transit details so users could make informed decisions about where to live.

99acres implemented Google Maps Platform (including Geocoding, Directions and Distance Matrix APIs) to show search results on a map with filters, let agents and users pin exact addresses, and surface points of interest like schools and hospitals. The map view removed list-ranking bias, improved data accuracy and user confidence, and delivered measurable engagement—about 9 million page visits per month with 70% of visitors interacting with the map—while consumers reported a noticeably better experience.

99Acres.com

Amit Kumar Singh

Senior Vice President of Product Management