Case Study: 17LIVE achieves more interactive, personalized live streaming experiences with Google Cloud Gemini

17LIVE - Customer Case Study

17LIVE, a fast-growing live streaming platform, wanted to improve interactive and personalized viewing experiences but lacked visibility into what was happening inside its streaming rooms. The company needed a way to analyze video, audio, and text in real time, speed up troubleshooting, and support more responsive user engagement. It evaluated several models and chose Looker’s product/service mentioned in the case study context as part of its broader Google Cloud stack, with Gemini identified as the AI tool it planned to use.

Looker and Gemini helped 17LIVE bridge its data gap by enabling real-time processing of streaming content and instant insights for faster reactions and better user experiences. The solution also supported agentic AI use cases to improve team productivity and user response times. As a result, 17LIVE could create more personalized and entertaining streaming content while improving troubleshooting efficiency and engagement, leveraging the Google Cloud environment it had already used for seven years.

17LIVE

Eric Hsu

VP of Engineering