Case Study: BlackDog Advertising Agency builds cost‑saving, design‑led interactive hotel kiosks with Google Chrome

How Blackdog Advertising Marries Technology And Design With Chrome

BlackDog Advertising, a Miami‑based design‑first agency led by CEO John W. Penney, specializes in using technology to create engaging customer experiences. When a major hotel client asked for a modern replacement for the three‑ring concierge binders, BlackDog — already experienced with Google Apps and Chrome for Work — needed a cost‑effective, easy‑to‑manage alternative to costly tablets.

They built interactive kiosks using Chromebits/Chromeboxes and touchscreen monitors, deploying centralized content and personalized apps via the Chrome device management console and Chrome Web Store. The kiosks (≈$400 each) can replace up to 20 pitch books (~$75 each), saving some hotels over $1,000, while offering theft protection, after‑hours guest self‑service, simpler updates, and new revenue opportunities for the agency.

BlackDog Advertising Agency

John Penney

CEO