Case Study: Chico's achieves a personalized, scalable in-store digital shopping experience with Google Chrome Chromeboxes

Chico’s Chooses Chromebox to Create a Digital Shopping experience

Chico's, a specialty retailer with brands including Chico's, White House | Black Market, Soma Intimates and Boston Proper, operates about 1,500 stores plus catalog and e‑commerce channels. The company wanted to personalize in-store digital signage—controlling content down to individual screens across up to 5,000 displays—without burdening IT, maintaining complex hardware, or relying on slow, costly print marketing.

Chico's deployed Chromebox units with Rise Vision software (via partner Uniguest), launching an initial 10 screens in a White House | Black Market store. The solution is affordable, compact and easy to manage, enabling faster, localized promotions, testing of on-screen catalogue interactions and reduced print and distribution costs by replacing days-long poster lead times with near-instant updates.

Chico's

Eric Singleton

Chief Information Officer