Case Study: LasikPlus achieves cross-channel marketing insights and higher conversion rates with Google Attribution 360

Google Attribution 360 Reveals Actionable, Cross-Channel Insights for Lasikplus

LasikPlus, a national provider of laser vision correction with 55 centers across 41 markets, needed a better way to measure the value of its digital marketing and drive more online appointment bookings. Its last-click model overvalued search and gave little insight into whether display and other channels were contributing to conversions, making it hard to allocate budget confidently.

Google Attribution implemented Google Attribution 360 to merge organic search, paid search, and display data and add viewability verification. The solution revealed that display played a major role in the funnel: it had the lowest eCPA, boosted paid search conversions by 80%, made search paths 1.5x more likely to convert, and influenced 50% of display conversions through multi-channel touchpoints, helping LasikPlus optimize spend based on clearer, cross-channel evidence.

LasikPlus