Case Study: ideeli boosts new sign-ups and repeat purchases with Google Attribution 360

Google Attribution 360 Insights Boost New and Repeat Business for Ideeli

ideeli, the fast-growing online shopping destination with more than 6 million members, struggled to measure the true value of its marketing touchpoints using last-click attribution. The team needed better insight into what was driving new member sign-ups and repeat purchases, and turned to Google Attribution 360 to understand performance across channels.

By implementing Google Attribution 360, ideeli identified wasted ad placements, improved cross-channel measurement, and reallocated spend to the best-performing media. Google Attribution helped increase new member sign-ups at 14% lower cost, lift search campaign performance by 50% through display impressions, and boost repeat purchases by more than 30% with retargeting.

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