Case Study: Carat achieves data-driven cross-channel marketing insights with Google Attribution 360

Google Attribution 360 Helps Automotive Brand Drive Marketing Innovation

Carat, a leading media agency, was helping an automotive brand modernize its marketing measurement and make budgets work harder across a complex mix of channels. The challenge was that the brand’s data was siloed and incomplete, making it difficult to understand the true impact of display, search, social, SEO, and mobile media.

Carat implemented Google Attribution 360 to unify cross-channel measurement and analyze data from more than 250 campaigns. With Google Attribution, the team uncovered major lift from multi-channel exposure—up to 350x higher conversions versus single-channel exposure—and used those insights to refine display and search investment, improve planning, and drive more confident marketing decisions.

Carat

Stella Voutsina

VP Global Media Operations