Case Study: BuildDirect achieves a 50% sales increase with Google Analytics Solutions

With insights from Google Analytics, BuildDirect increases sales by 50 percent

BuildDirect is a Vancouver‑based, virtually run retailer of flooring, tile, decking and other building materials selling in 100+ countries. As the company grew rapidly it needed to scale ad spend more efficiently, help customers find the right SKUs, improve email marketing ROI, and cut a high shopping‑cart abandonment rate—all while managing a marketing budget that approached $1M per quarter. To get clearer answers about what worked, BuildDirect replaced its legacy analytics with Google Analytics.

By linking Analytics with AdWords, adding campaign tagging and advanced segmentation, and using site overlay, funnel reports and A/B testing to guide site and checkout design, BuildDirect refined paid search (especially long‑tail keywords), tailored email creative, and simplified the purchase flow to a single checkout page. The changes drove a 50% increase in online sales, search conversions rose 37%, email conversion rates doubled, sample orders increased 100%, and the company was able to bring AdWords management in‑house at a much lower cost.

BuildDirect

Dan Brodie

Vice President of Information Technology