Case Study: Transavia achieves a 77% reduction in mobile homepage bounce rate and 50% faster analysis with Google Analytics Solutions

With Google Optimize 360 Transavia cuts mobile homepage bounce rate by 77%

Transavia is a Dutch low-cost airline serving leisure and business travelers across Europe and the Mediterranean. Facing growing mobile bookings, the company wanted to simplify the mobile experience to help customers find relevant products faster, increase online revenue and check-ins, and reduce wasted development effort on unvalidated ideas.

Using Google Analytics 360 together with Google Optimize 360, Transavia ran rapid prototypes and A/B tests (about ten tests a month) focused on mobile usability and page speed. The mobile-optimized homepage cut bounce rate by 77% and raised mobile conversions by 5%, reduced analysis time by 50%, and achieved a homepage load time of 2 seconds on 3G (a 67% improvement).

Transavia

Vanja Mlaco

Direct Sales