Case Study: Wiggle achieves fast, accurate reporting and data-driven decisions with Google Analytics Solutions

Wiggle looks to Google Analytics Premium for fast, accurate reporting

Wiggle, the UK’s leading online cycle shop and a fast-growing tri-sport retailer, needed to keep converting site visitors into customers and stay competitive. The company faced challenges aggregating data from multiple sources, getting fast, meaningful insights into promotion and campaign performance, and creating a framework for continuous improvement so they could react quickly to traffic spikes, broken links, or expiring vouchers.

By implementing Google Analytics Premium with a customized installation, event tracking, and simplified custom reports and dashboards—plus dedicated technical support—Wiggle consolidated campaign data into one-click, unsampled reports. The outcome was effortless, accurate reporting that saves time, a robust measurement framework embedded across the organization, and a team empowered to make faster, data-driven decisions.

Wiggle

Naveed Nasir

Website Content Manager, Wiggle