Case Study: Watchfinder achieves 1300% ROI with Google Analytics Solutions' precision remarketing

Watchfinder clocks 1300% ROI using precision Remarketing with Google Analytics

Watchfinder is a UK retailer of premium pre-owned watches (annual turnover £25M) that sells high-value items online and through a new London boutique. With an average order value above £3,500 and under 1% of visitors buying on their first visit, the company needed a way to re-engage interest-heavy shoppers whose purchase decisions often took weeks or months and to drive visits to its new store.

Agency Periscopix used Remarketing with Google Analytics to build 20 highly targeted audience lists based on on-site behavior, geography, ISP/company segments and brand views, then served tailored ads across the Google Display Network (e.g., London users prompted to visit the boutique). Six months in the campaign delivered a 1300% ROI, a 13% rise in average order value, 34% lower CPAs versus non-brand search, and the strongest conversions came from visitors who browsed for 10+ minutes on their first visit.

Watchfinder