Case Study: United Overseas Bank achieves 3x increase in applications with Google Analytics Solutions

United Overseas Bank drives 3x increase in applications with Google Marketing Platform

United Overseas Bank (UOB) wanted to better understand the user journey and improve remarketing for its banking products, but needed a way to use first-party data to deliver more relevant messaging. Using Google Analytics Solutions’ Google Marketing Platform, including Tag Manager 360 and Analytics 360, UOB aimed to create more personalized campaigns for audiences such as customers interested in a health savings account.

Google Analytics Solutions helped UOB build data-driven creatives in Studio, serve them through Campaign Manager 360, and run them in Display & Video 360 with experiments to compare tailored ads against default messaging. The result was a 300% increase in application submissions and a 100% higher return on ad spend versus the control campaign, showing a strong measurable impact from the personalized strategy.

United Overseas Bank

Audwin Sim

Vice President of Digital Sales and Partnerships