Case Study: The Motley Fool achieves a 26% lift in newsletter order page conversion with Google Analytics Solutions (Optimize 360)

The Motley Fool increases order page conversion rate by 26% with Optimize 360

The Motley Fool, a financial services company best known for investing newsletters and premium services, needed to boost paid newsletter sign-ups after Analytics 360 showed many visitors driven by email campaigns were abandoning the newsletter order page. Improving that final funnel touchpoint was a priority because even small gains would significantly impact subscriptions.

Using Google Optimize 360—natively integrated with their Analytics 360 goals—the team quickly built and launched A/B tests (trying things like more prominent buttons and streamlined form fields), cutting setup time from 2–3 days to under 10 minutes. An initial 33-day test produced a 26% lift in order page conversion, and the company is now expanding experiments across audience segments with confidence in its server-side event tracking.

The Motley Fool

Laura Cavanaugh

Data Analytics Manager